Advertising & Digital Trends

Evolving in a world more and more connected every day raises the importance of digital image, in phase with trends and tendencies. This four-week program will focus on the new ways of consumption brought by the digital era and the strategy held by brands to stay in play. Through lectures, workshops and competitions, students will get valuable knowledge and advice from senior professors and professionals of the advertising sector.

Behind the scenes of advertising

The first week will be an introduction to the different aspects of advertising and will give an overview of digital trends. Beginners will get to discover the field and professions involved while more advanced students will update their knowledge to French standards.

Brand Strategy & Digital

Brand Strategy is the emblematic profession of advertising agencies worldwide. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. They will aso acquire skills in implementation and management of complex digital strategies, showcasing websites and mobile sites, applications and social networks.

Creativity & Digital

Creativity is at the core of advertising for illustrating the story of the brands. That week, students will be introduced to the conception, production and delivery processes that go with creating an advertising campaign. They will also learn how to work creatively in teams during workshops, to plan and execute campaigns, in response to real industry briefs.

Luxury & Digital

Paris is the perfect place to learn about luxury market through classes and projects as well as visits. This program teaches students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector.